The Parker Jotter retains its position today as the brand's most iconic design. Its slim and streamlined shape has transcended decades having been brought to market in 1954.
Having sold 3.5 million in its first year after launch, Parker had shown they had identified a popular section of the market demanding an accessible and usable, everyday ballpoint pen. Indeed, while a standard biro may do a similar job, the durability and attractiveness of the Jotter means it's a household name even for those without an interest in pens.
With the London range recently reviving the staple blue, red and silvers of the series, there is a vast spectrum of colours making up the Jotter offering. You need to be careful however- you just may find yourself wanting every colour to complete your collection!